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Speaking clear and slowly. Listen and imitate them  

2017-03-27 10:23:45|  分类: English Articals |  标签: |举报 |字号 订阅

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         American TV commercial   Erin Bodine
         Today we are going to watch a television commercial for Salonpas which aired in the United States. In the commercial, we'll hear applicable English expressions that are used in everyday life. let's first watch the commercial video. I would like you to try to understand what the people in it are saying. It' goes quite quickly. Are you ready? Okay, let's roll!
          It was fast, wasn't it? Hopefully, you got the idea that this is a commercial for a pain felief patch. The word "relief" is the noun form of the verb?relieve." The word "relieve" means to ease or lessen something. So a pain felief patch is a medical piece of material placed over an area of your body in order to ease pain. In the commercial, there were some acronyms that you might not be familiar with if you live outside the United States. They said, "Salonpas is the only FDA-approved OTC pain patch." FDA is an acronym for the U.S. Food and Drug Administration. Among other things, the FDA is responsible for regulating the safety and effectiveness of all drugs and medical devices sold in the US. OTC is an acronym for "over-the-counter." Over-the-counter drugs are medicines that you can buy at stores without a prescription. A prescription is a written direction from your doctor regarding use of a medicine. You bring your prescription to a pharmacy for the preparation of the medicine; you will not be able to purchase particular medications unless you have a doctor's prescription. The symbol of prescription is Rx. If you see a drug with the Rx symbol on the label, you will know the drug is not sold over -the -counter. Also, there were some interesting expressions in the commercial that might be a little confusing to non-native English speakers. I am talking about the phrases such as, the "ow, my aching back" patch, the "just one more time"patch, the "boy, do I feel better" patch, and the "keeping up with Johnny" patch. These sentences in the quotation marks are acting as adjectives modifying or describing the Salonpas patch. You remeber the little boy Johnny from the commercial, right?  Well, his mother was running around, chasing him. You can perhaps guess what they are implying is that she is sore from chasing after her son all day. When she's experiencing muscle pain, she needs the Salonpas patch to keep up with an active child like Johinny. To keep up with someone means to move at the same rate as the person or to compete with someone. It's time for our slang segment. Today's slang is "keeping up with with the Joneses." This refers to the desire to be seen as being as good as one's neighbors. Jones is a very common family name in America; so when you say "the Joneses" in plural, it means people or neighbors in general. Imagine that your neighbor just bought an expensive European car and you have a 10-year-old truck. All of a sudden, you also want to buy a brand new European car to compete with your neighbor or to look as good as they do with their car. Now you are keeping up with the Joneses. Next is the Cultural Note segment. Since this Salonpas commercial is made for the U.S.market, you can learn about American consumers from it. They incorporate their commercial messages into the video in a way  that will reach the American marketplace. For example, they used the catch phrase, "Get the power of a pill in a patch."  What this catch phrase suggests is that the Salonpas patch is a medicated patch. The word "medicated' is an adjective which means containing medicines. So why are they saying this? Because a majority of American consumers use pills or tablets for all kinds of aches, including muscle pain. Some Americans don't even know patch products like Salonpas have medicines in them. I know in many Asian countries, people use pain relief patches all the time, but not so much here in the United States. 
          Now let's review what we have learned so far by watching the commercial one more time---this time with subtitles. 
          Salonpas Pain Relief Patch presents the "ow, my aching back" patch, the "just one more time"patch. Salonpas gives you the pain relieving power of a pill in a patch. It's ultra thin, ultra flexible. And Salonpas is the only FDA approved  OTC pain patch. It goes right to the site of your pain. It's the "keeping up with Johnny" patch and the "boy, do I fee better" patch. Get the power of a pill in a patch. Also tyr Salonpas Arthritis Pain. 
          I hope you were able to understand the content of the video better than the first time. By the way, they said, "Also, try Salonpas Arthritis Pain," at the end of the video.  Here's a quick quiz for you. Do you know what the word "arthritis" means? You can probably guess that it means some kind of physical condition involving pain. Now I will give you three definitions to choose from, okay? 
           Number 1: 
           Arthritis means a muscle pain;
           Number 2: 
           It means a swelling of the skin;
           Number3:
           It means an inflammation of joints. 
           The answer is ...Number 3.   Arthritis means an inflammation of joints. the word"inflammation" is derived from its Latin origin, "inflamatio" which means "to set on fire."  A joint is the location at which two or more hones meet. Obviously, it can be very painful when you have a buming sensation in your joints. Not let's break down the word "arthritis" further. I would like you to pay attention to the suffix or the tail part of the word "-itis".  This suffix means an inflammation. There are a lot of words that end with "-itis" such as Hepatitis. Hepatitis is an illness that can cause an inflammation of the liver. It's time for our pronunciation practice. Since the word "arthritis" is not an easy word to pronounce, Let's practice it together. I will demonstrate how to say it three times now. Please pronounce the word after me. Are you ready? Okay, Let's do it. arthritis.  All right, that's it for today. Thank you for watching!
http://v.youku.com/v_show/id_XNTcxOTQ1MTI=.html



Welcome to voice of America's News Words. Where we talk about words you hear in the news. This word is about something that might happen. Listen to hear it two times: potential. A potential refugee crisis is brewing and shortages of fuel amid medicine elsewhere in the country. President Obama says the situation could spread more broadly in the Middle East, but continues to limit the scope of potential U.S. involvement. Potential is a vord that means something could happen. There is the possibility that all the pieces are there for it to happen. The reporter said it is possible that a refugee crisis could develop in Irap. Now, the mext time you hear potential, You will know what this news word means! 

http://www.51voa.com/VOA_Videos/hack-74471.html
http://www.51voa.com/News_Words_1.html       33333
E---class ---外教英语---clear and slowly ---1

Welcome to English in a Minute!  A "plate" is a dish that you put your food on. Have a lot on your plate. Hey, Anna. I am having a party this weekend. You should come! I wish I could. But my weekend is really busy. I'm baking a wedding cake, writing my article, teaching two classes, and --oh-- my parents are vising. Wow, you have a lot on your plate. I do. To "have a lot on your plate" means that you are dealing with many responsibilities or problems at one time. Imagine a plate being so full that it connot fit any more food on it. Someone who has a lot on their plate is very busy, maybe too busy. 
http://www.51voa.com/English_in_a_Minute_Videos_1.html     555555一分钟英语视频版 English in a Minute
http://www.51voa.com/Voa_English_Learning/get-on-my-nerves-51978.html

E---class ---外教英语---clear and slowly ---2

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